Tax-free growth.
A 0% floor.
And you can pull from it whenever you want.
An IUL ties your cash value to the S&P 500. When the market goes up, you gain. When it drops, you stay flat. The gains you lock in stay locked in. And the whole thing comes with a life insurance policy your family keeps.
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How an IUL actually works
Your cash value grows with the market. Bad years, you stay flat.
Your cash value is tied to an index like the S&P 500. When it goes up 20%, you capture a portion of that. When it drops 30%, your balance stays exactly where it was.
The gains you've already earned are locked in every year. A down year just means you sit at 0% and wait for the next one.
Pull from it at any age. No IRS penalty.
You can borrow against your cash value whenever you want. Age 40, age 55, age 62. No 59½ rule, no 10% penalty, no required minimum distributions.
A lot of people use it alongside a 401(k) specifically because there's no ceiling on what you can put in and no rules on when you can take it out.
Your family gets the death benefit in days.
When you pass, your beneficiaries receive the death benefit income-tax-free. It skips probate. It doesn't go through an estate. They get a check, fast, when they need it most.
The average life insurance death benefit takes 14 days to pay out. A 401(k) inheritance can take months and gets taxed as ordinary income.
"Fill out the form and I'll call you personally. I work with multiple IUL carriers, so I find what actually fits your situation, not what's easiest to sell. Most people I talk to have heard about IULs but never had anyone sit down and show them real numbers. That's the call. Straight conversation, no pitch."
How it works
Fill out the form
Takes about a minute. Your name, contact info, age range, and what you're looking to put in monthly. That's all I need to start.
I call you
Real conversation, plain English. I'll show you what a policy looks like with your actual numbers: growth projections, cash value, death benefit. You'll understand exactly what you're looking at.
We build it (or we don't)
If an IUL makes sense for you, we design the policy together. If it doesn't fit your situation, I'll tell you that. My job is to give you the right answer, not just a sale.
Common questions
It's a permanent life insurance policy with a cash value account that grows based on a market index (usually the S&P 500). You're not directly invested in the market. You get a cap on upside (typically 8-12% in a strong year) and a 0% floor so you never lose cash value in a down year.
The cash value grows tax-deferred and you access it through policy loans, which are tax-free. The death benefit passes to your beneficiaries income-tax-free.
A 401(k) caps your contribution at $23,000/year (as of 2024). An IUL has no limit. A 401(k) forces required minimum distributions starting at 73. An IUL doesn't. And a 401(k) won't pay your family a death benefit.
A lot of people who call me have a 401(k) already. An IUL fills the gaps. There's no required reason to pick one over the other.
Your cash value doesn't move. The floor is 0%. In 2022, the S&P dropped about 19%. An IUL holder that year credited 0%. They didn't lose a dollar of cash value. Every gain from prior years stayed exactly where it was.
A bad year just means you sit flat and wait. You don't lose ground.
Yes. Most IULs cap somewhere between 8-13% per year depending on the carrier. In 2023, the S&P returned 26%. If your cap was 10%, you credited 10%, not the full 26%. The tradeoff is a down year costs you nothing.
Different carriers have different caps and participation rates. I shop multiple carriers for every client, specifically to get you the best available combination of cap, floor, and cost of insurance.
IULs require underwriting. Health does factor in. The worse your health profile, the higher the internal cost of insurance, which eats into your cash value growth. So it matters more here than it does with final expense.
I work with carriers across a range of underwriting standards. If you have health issues, there are still options. The strategy call is free and I'll tell you honestly what's available for your situation.
I'm Cade Hill. Licensed insurance agent based in Dallas, Texas, licensed in all 50 states. I'm independent. I don't work for one carrier. I shop across products and find what actually fits the person in front of me.
When you fill out the form, you get me on the phone. My number is 469-849-9252 if you'd rather just call right now.
Want to see what an IUL looks like for your situation?
Free strategy call. Real numbers. I'll explain the whole thing in plain English and you can decide from there.
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